As Ralawise enters a new chapter and continues to evolve their range of products and services, so too must their catalogue & online presence. The below are high level explorations around their visual language and pushing their layout and interaction framework from what they have today. With 2018 set to be their biggest ever, the complete connected experience continues to be a key strategic priority for Ralawise.
I was proud to work as a lead creative in a team put together by Cunning Plan - responsible for stakeholder liaison, project management, creative, design and artwork for the Ralawise directory produced in English, Danish, Dutch, French, German, and Swedish language versions.
Olive Portraits recently contacted me to get involved in a design brief for their upcoming 10th anniversary. After a decade in business the owner felt it was time to overhaul the brand in readiness for the next chapter of this successful photographic business.
A total reworking of the identity was followed by a complete redesign of all marketing collateral and the all important website.
To mark their move to the most prestigious address in Manchester Addleshaw Goddard asked me to design a range of collateral to help promote a number events, across a variety of media.
The location and building itself were obviously key to the project whilst a refined, premium look and feel was also imperative in this market place.
Avid Photographers is a partnership that enlisted my services to help create a brand identity that would give a platform for their bold, stylish imagery.
Over a tight deadline we managed to find a solution that looks equally at home in print and online.
Not content with producing their own incredible brand of music the guys at Bandtube wanted to connect talented bands and musicians with potential audiences. They asked me to get involved with their branding and website design.
I was approached by Addleshaw Goddard to design the collateral for their annual attendance at the MIPIM event in the south of France. 2017 marked the inaugural event at Quai 21 a new base for AG in Cannes hence the emphasis on the building itself and the locale.
Initially Porcelex needed some help with brand identity which involved a reworking of all their stationery - this subsequently lead to a total revision of all their marketing collateral.
Addleshaw Goddard wanted to make a statement by hosting a series of lectures by well know politicians and experts. Robert Peston, Ken Livingston and Richard Watson were the headline speakers - our challenge was to create the supporting collateral across a range of media.
BHPS contacted us to look at refreshing their branding when they were streamlining their offering. The main focus would now be dog related products, something they wanted to demonstrate in the new look. The results managed to capture this along with a fresh impactful new identity.
The team at QualitySolicitors wanted to create an engaging and informative way of presenting their new strategy regarding changes to maternity rights in the workplace. This interactive PDF managed to convey the key messages whilst linking in to various other relevant collateral.
QualitySolicitors approached me to help with the implementation of a completely new campaign aimed at challenging the public perception of lawyers. The roll-out of the ‘I love my lawyer’ collateral to over 200 franchises proved to be both challenging and rewarding in equal measures.
Tesco Direct approached me to help them conceptualise their home shopping presence, looking not only at a traditional catalogue but a fresher digital articulation of their brand. Trying to establish significant market position in what is an incredibly competitive market was the key objective. As the largest retailer in the UK, Tesco have an impressive heritage and company values, but struggled to break out of the industry stereotype and penetrate this new sector. Our central focus was on genuine, honest, human, dialogue, stories and simple, fresh, intuitive content.
Addleshaw Goddard wanted to make a statement by hosting a series of lectures by well know politicians and experts. Robert Peston, Ken Livingston and Richard Watson were the headline speakers - our challenge was to create the supporting collateral across a range of media.